推銷新產(chǎn)品是公司打開市場重要的一步。怎樣才能讓自己公司的新產(chǎn)品為更多人所知所曉、為市場所接受呢？下面是一些推銷產(chǎn)品慣用的步驟，希望能對大家有所啟發(fā)。
● 提議看產(chǎn)品
1. Mr. Mckenzie, let me take you to our showroom.
2. How about taking a look at our latest products in our showroom?
3. If you have time, I'd like to take you to our showroom.
與客戶討論告一段落后，可以轉(zhuǎn)移話題，提議另一件事：新產(chǎn)品。用語以“Let me...”,“How about” 或 “If..., I'd like to...” 表示禮貌性的建議。
● 產(chǎn)品優(yōu)缺點
1. It's only a prototype, but it's a prime example of our future line of smart products.
2. This oven is just an example, but it's going to be our future line of smart products.
3. This model hasn't been marketed yet, but we know it's going to be a top-seller.
在參觀者看到產(chǎn)品之前，宜先說明該產(chǎn)品目前的狀況。所使用的句子，前半部可先說稍有疑慮的一面（例如它只是個初步的樣品，尚未正式生產(chǎn)），接著再強調(diào)好的一面。主要句型的結(jié)構(gòu)是 “It's only..., but it's...”。
