每到圣誕節(jié)這個時候，這是有很多小伙伴在網(wǎng)上搜集幾個模板，然后直接把模板發(fā)給客戶。
比如說：
Wish you peace, joy, and all the best this wonderful holiday has to offer. May this incredible time of giving and spending time with family bring you the joy that lasts throughout the year.
Warmest greetings of this festive season and best wishes for happiness this New Year.
Wishing you a magical and blissful holiday!
May everything on your wishlist come true. Happy Holidays!
這種模板是OK的，就像我們過年過節(jié)的時候直接簡單的同親戚朋友講“恭喜發(fā)財”或者“過年好”一樣，如果說我們對客戶不太了解，只是處于給客戶發(fā)開發(fā)信的一個階段，用這樣的版本是不踩雷的，我們是可以用的。
但是每年都過圣誕節(jié)，每年都這樣講，就如同我們過年的時候收到很多群發(fā)的祝福信息，點開有點味同嚼蠟，內(nèi)心也是沒有辦法激起半點波瀾。
怎樣寫才最走心呢?
近幾年一個詞漸入大家眼簾--儀式感，我們同客戶距離比較遠(yuǎn)，沒有辦法面對面，但是這種儀式感可以在郵件中體現(xiàn)。
給新客戶準(zhǔn)備的郵件：
Dear XX,
Merry Christmas and happy New Year!
The Christmas and New Year holiday is coming near once again. We would like to extend our warm wishes for the upcoming holiday season and would like to wish you and your family a Merry Christmas and a prosperous New Year.
May your New Year be filled with special moment, warmth, peace and happiness, the joy of covered ones near, and wishing you all the joys of Christmas and a year of happiness.
It’s my honor to contact with you before, and my duty is to give you our best products and excellent service.Hope the next year is a prosperous and harvest year for both of us! Last but not least, once you have any inquiry about ****（products）in the follow
ing days, hope you could feel free to contact with us, which is much appreciated.
Yours sincerely
給老客戶準(zhǔn)備的郵件：
My dearest
Happy Christmas and new year!!!
Many thanks for your contiguous supports in the past years, we wish both business snowballing in the coming years.
May your New Year be filled with special moment, warmth, peace and happiness, the joy of covered ones near, and wishing you all the joys of Christmas and a year of happiness.
Last but not least, once you have any inquiry about products in the following days, hope you could feel free to contact with us, which is much appreciated
為什么要這樣寫呢？http://t.smartsousou.com/q/588841(點擊免費使用）
相信很多小伙伴或多或少都會遇到這樣的客戶: 很少聊天，只要有單，就來下單，如果沒有單，平時也不聯(lián)系。
這種客戶其實是我們最喜歡的客戶，從來都不用花太多的時間和精力，就有訂單，簡單直接。但是往往我們同客戶的交情會相對來說比較淺。
要知道，這樣的好客戶也是其他競爭對手虎視眈眈的對象，如果有另外一家供應(yīng)商對客戶很好，產(chǎn)品價格和質(zhì)量也合適，客戶難免不會考慮去別家。
就好比一個男生，找到了一個特別聽話懂事的女朋友，女生對他也沒有任何要求，男生覺得很省心很舒服，但是女生內(nèi)心還是渴望被重視被溫暖的，如果有另外一個男生對她展開猛烈追求，而且平時也噓寒問暖，即便女生不動搖，對比之下，內(nèi)心還是會感覺少了些什么。
明白了這個道理，是不是就豁然開朗了呢？ 更多關(guān)注微信公眾號 At外貿(mào)Club
