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為什么要30%定金，這是我寫給客戶的解釋。
Dear Frank

As the old Chinese proverb:"the road to happiness full of hardships"

I still have confidence on our future.

In fact we have to place manufacturing order on the production department.with our deposit our accessories buyer will purchase dark brown leather,#304 stainless steel etc to run the procedure.if we can understand each other we will establish the trust.

On future orders I will be appreciated if you can inform me the transfer period that if you need the goods urgently we will? fill up the deposit to start manufacturing for you.

I will keep you informed that everyday I have asked our accountant for re-checking.

Furthermore I have already asked our factory to make model of the Barcelona coffee table.I will keep you informed.

I Remain With fondest regards

Respectfully & Companionably
Joe Lau

因?yàn)槿嗣駧挪环€(wěn)定，這種信還是要寫的。
Dear Jean,.

Kind find the attached quotation for your reference.

Please note the quotation will be available in one month due to the fact? the RMB is changeful in value.

Many thanks and kind regards

Respectfully

實(shí)際上我記得客戶要和我做生意前我寫過的一些信。
Dear David

CIF Barcelona

Shipping charge is based on quantity.

20ft:USD1600.00
40'ft;USD2950.00
40'HQ;USD3100.00
In CIF term.

Many thanks and kind regards

Respectfully

這個海運(yùn)費(fèi)的一報(bào)出去，對方就確認(rèn)了訂單數(shù)。

Dear Pontus

Thank you for your mail.

We have dealed with modern classics designed furniture for years.

As an initial contact we would like your exact order quantity and conclusion of our product based on our quotation.(enclosed)

We will make wise proposal to you if you can confirm the order quantity,

If you order few pieces that you are in urgent need we prefer air express.(plane)

If you need to order half (LCL) or container we prefer shipping because it is more economical to your company.

The quotation is based on our best quanlity especially in materials.

Many thanks again for your kind enquiry,

Have a nice day.

With fondest regards

Respectfully

這封信是我最常用的了，反正要客戶下單，就一定先要主動，讓客戶自己確認(rèn)自己的訂單，你直接操作就行了，有時沒必要完全服務(wù)太多，你服務(wù)的根本就是要他PLACE ORDER 給你。
最后的問題，就是為什么有些客戶報(bào)價之后，就沒有回復(fù)了！
一般存在如下情況。
1，收集和比較價格，這些出現(xiàn)在非洲/中東的貿(mào)易商們。但是這個群體還真的是有客戶群的，要下也是量比較大的。到他們的客戶找到他們做生意，你就熬出來了。
2，等他們的客戶核實(shí)，這些貿(mào)易發(fā)行商把你的產(chǎn)品在自己的CATALOGUE上做廣告，直到有客戶找他買東西，需要一個時間差和過程。當(dāng)他的客戶打錢到他帳上，他自然也會打錢到你的賬戶了。
3，是你的競爭對手。一就是賣同樣的產(chǎn)品，需要比較價格才能定價。二就是純粹要價格，象我們貿(mào)易公司如果有客戶問我們，我們對工廠也是一樣會先要價格，后來再看客戶能不能做。
4，雜事等，沒錢買就要湊錢咯，銀行也要注冊咯，展廳要申請咯，實(shí)際上他們雖然有客戶，但是不一定有經(jīng)理客戶的平臺，這種情況也是需要等待的。但是很多情況是完全可以做樣品單的（只對家具來說）
5，要下單，但是因?yàn)檎箷蛳肟磸S。又或者是等待你樣品的質(zhì)量審查。做生意要穩(wěn)妥一點(diǎn)，肯定要先知己知彼的，要不到時延誤一個交期，客戶的損失又多大呢。
催的信一般也有如下幾種。

普通的就是這幾種
Dear Ethan,

I have just come back from the Dongguan furniture fair.

I am wondering if you need some classical furnitures.also the modern classics.

May I know the progress of your order?please let me know if you need anything.

Many thanks and kind regards

Respectfully

還有這樣的
Ms.cora

Thank you very much for your kind consideration.

Await your good news.

Many thanks and kind regards

Joe

這封是我最經(jīng)典的催回復(fù)信了，據(jù)說是第二天客戶就把訂單確認(rèn)了/
Hello,Frank

Good Middle Autumn's day.

Today is Chinese Middle Autumn festival.

I wish to show my greetings to you and remain With my sincerely regards to you my friend.

Kind regards

Joe Lau
很多客人不一定能夠馬上購買你的產(chǎn)品，但是可能會是一個潛在的買家。所以，即使他這次沒有買你的貨，也必須要經(jīng)常的通過郵件或者傳真發(fā)給他一些他曾經(jīng)感興趣的資料，比如價格降低了，有新產(chǎn)品了，通過郵件發(fā)一些產(chǎn)品照片了
等，費(fèi)用不高，但是會使客人知道你所經(jīng)營的產(chǎn)品，隨時會想起你，成為你的買家。 所以大家一定要有耐心，要會分析客戶的情況。