You've probably heard about companies that use customer databases. But, you never really thought you needed one for your company. No, you have your organization down and you know your customers and everything about them. Anything you need to know is located in your brain or a file cabinet in your office.
Have you ever stopped to think about how much more efficient your company can be just by implementing a customer database system? It can. How, you ask? Well, let's go over a few of the reasons why a customer database will help your company grow and prosper.
1. Right now your paperwork is strewn throughout your office without any sort of organization. You may know where paperwork is, but do your employees? They may need that information to help your customers. A customer database puts all of that information in a central location where all employees can access it.
2. How is your customer communication? Do you know everything about all of your customers? Do you know who spoke with your customer last? Do your employees? Probably not. And without a customer database system, you run the risk of looking unprofessional and unprepared because your employees may not know about your customer's work history or needs. A customer database buts that at your employee's fingertips.
3. Are you measuring your customer satisfaction? That's something you can track in a customer database system. You'll know what your customers are thinking about the work you do. If the show dissatisfaction, you can make adjustments according to their complaints. Without a customer database system, you can't track that and make the appropriate changes to help your business grow.
4. Where are your customers going? Are they coming back to you? If not, the hard truth is that it may be because of the perceived professionalism of your company. Customers feel secure knowing that their service companies know everything about their needs and remember them from job to job. If you don't use a customer database system, you run the risk of losing your customers to your competitors who do. And that hurts.
5. Do you have a steady stream of payments coming into your office to help run your business? If the answer is no, not having a customer database system is the reason why. If you can't keep track of your customers, how can you keep track of who owes you money? It's pretty difficult. A customer database can track which customers owe you money and when it is due. That way you can keep up with collection of revenue to help run your business. Without it, some customers may get away without ever paying for their services.
It's easy to see why you need a customer database system for your company. It helps improve your business in all areas and will only help you become a stronger business owner in the process. This, in turn, will mean a better business and more customers coming to you again and again. Who knew all of that could happen by becoming organized and implementing a customer database?
Steve Teneriello has helped hundreds of field service company owners improve the way in which they manage their business. He helps field service companies of all sizes organize the way they do things through the use of systems and technology. Having owned his own service company at the age of twenty-three, Steve learned early on the importance of setting goals, taking action and getting the results you want to live the life one aspires to as a business owner. It is the very philosophy upon which he founded his coaching practice - The Service Coach. Visit http://www.fs-hj.com.cn to learn more and schedule a free consultation.
