Ardyss International is a company that markets 3 major product lines in the health and wellness industry. These products include figure reshaping, nutrition, and skin care for both men and women. Ardyss has merged with a Multi-Level Marketing (MLM) business opportunity for willing members to join and distribute their products, and expand the Ardyss International brand of products and opportunity around the world.
As you might be aware, Ardyss International encourages their distributors to promote their business via word of mouth, meaning that you share your experiences of their products with others, hoping that this effort will attract sales and new distributors to your business. They will train you to market your business to your warm market, meaning your family and friends. This alone is all that they will teach you to become successful within Ardyss International.
In my opinion, sharing your products with family and friends with the hope that they will buy your product, and sign up for your business, is not an effective way to create a rewarding and profitable home based business. In other words, this should not be 100% of your daily efforts. You will find that your warm market will not have the same beliefs and goals that you have, and will not have the same excitement for your opportunity. Online or home based businesses many times have a stigma surrounding them. They can be conceived by many as being a pyramid or get rich quick scheme, and this will be no different with many of your family and friends.
This is why you need to branch out in your marketing efforts and include the internet. Home based businesses have now become the number one searched for topic on the internet today. What does this mean for you and your business? This means that there are a multitude of people out there who have the same entrepreneurial spirit as you, and share your goals. They are actively searching for opportunities where they can fire their boss, and end their daily commute to a thankless 9 to 5 type job. This gives you the opportunity to introduce your business to these same like-minded individuals, and prove to them that you have the answer that they are looking for.
I am not saying that the traditional methods of network marketing don't work. You may very well attract a couple of family members, and a few of your friends to join you, but I encourage you to not spend more than 10% of your time pursuing these efforts. Include the internet, and market to people who are actually searching for what you have to offer. If you do, you will see a flood of new interest and curiosity pouring into your Ardyss International business, or any other business that you might participate in.
