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    Current page location: Home Page > Article > 銷售技巧
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    紅梅 李
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    銷售技巧
    Browse volume:84 | Reply:6 | Release time:2011-03-31 09:55:08

    做買賣不是一件容易的事,大到幾千萬、上億的國際貿(mào)易,小到路邊幾塊錢的小買賣,想要成功地把東西賣出去都是需要技巧的。這次就給大家來介紹一下行銷英語一百招,希望能幫各位商業(yè)人士生意做得越來越好!

    1. 如何招攬顧客
    一般程序:招呼-問候-尋找相關話題-理出商談頭緒。所以,打招呼很重要,無論顧客有沒有表現(xiàn)購買意愿,您都應該上前問候一句:"What can I do for you?""May I help you?",也可說:"Can I be of any assistance?",如果是熟客,可簡單說聲:"Good afternoon, madam, something for you?"

    2. 如何打開話題
    如果顧客不置可否或表現(xiàn)出不耐煩的樣子,決不可輕言放棄,可以先說:"Everybody is welcome here, madam. Whether she buys or not.(這里歡迎任何人光臨,買不買都沒關系)",然后婉轉(zhuǎn)地問:"Are you looking for something?"。

    3. 如何拉近距離
    首先表示自己身份,甚至可以交換名片,然后說些常用客套話,為后來的推銷鋪路。一句:"Would you mind me recommending something?"十分有用。

    4. 如何游說購買
    初次見面就開門見山、滔滔不絕的做法已經(jīng)落伍。當你要說服顧客時,最好用"Well, let me tell you why."作為解釋商品用途、優(yōu)點的開場白。

    5. 如何展示商品
    可以說:"Please take a look at this.""That one, madam?(那個好嗎?)"配合產(chǎn)品加以說明時,則用"As you can see, …(正如您所見,……"

    6. 如何拖延時間
    爭取時間以便長期抗戰(zhàn)要有技巧,再心急也要說"Please take your time"(慢慢看/參觀)或"Go right ahead, please."(隨便參觀)。根據(jù)情況也可通過閑聊進入主題,讓顧客有一定時間考慮。

    7. 如何選取工具
    廣告信函、海報、優(yōu)待卷等都是銷售的有效輔助工具,所謂"百聞不如一見",一邊看商品,一邊聽解釋,才更易進入狀況。所以"I''ll send you our D.M."(我會寄給您產(chǎn)品的廣告信函)很有說服力。

    8. 如何利用店鋪開張
    店鋪開張和周年慶典都是很好的宣傳機會,銷售重點在于"(因為本店新開張),因此給予優(yōu)惠",或進一步說明"If you would kindly recommend our establishment to your friends, the favor will be greatly appreciated."(如果您將本店介紹給您朋友,本店將十分感激)。

    9. 如何勸客戶抓緊購買
    店鋪出清存貨時是購買價廉物美的貨物的好時機,您可以說"I understand there's not much left over."(存貨不多了。)

    10.
    如何接受電話預定
    除非是熟客,雙方足夠信任,否則,餐館、旅店通常的電話應對方式是:"What time can we expect you ?"(您幾點來?)

    Concern (0
    Commentary(6)
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    舒雁熊

    很好,不過覺得還是因客戶而采取不同的方法,收藏。

    2012-06-02 20:28:41
    ZhangWilliam

    很不錯哦,手用了,謝謝啦!

    2011-06-27 09:39:47
    相相何

    恩,縫隙的很詳細,學到了東西,頂起。。。

    2011-04-27 09:09:04
    小英趙

    呵呵.......不錯!

    2011-04-20 17:04:18
    kimlao

    條例、思路清晰。thanks。

    2011-04-18 00:57:20
    KevinChen

    很有道理哦,感謝分享。

    2011-03-31 13:31:00
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