澳大利亞總裁教你寫開發(fā)信(3.28號更新，對你以后寫開發(fā)信會有啟發(fā))
怎么我發(fā)了一堆的信，馬上收到兩封回信了。。都是說和他們現(xiàn)有的供應(yīng)商合作很愉快。不希望有第三者打擾。
這是他今天（3月28號的回信），附上中文翻譯。
Hello XX，
You are quite correct I am extremely busy every day and I would imagine so other business men. I have talked to other men in similar business to us and they also regard all the emails they receive everyday from suppliers around the world as a waste of time and annoying.
I’m not sure if I can help you but I have a few suggestions re email marketing.
?? ? ? ? If you send emails to new companies I would include a list of customers that you currently export to in various countries
?? ? ? ? I would also include customer testimonials from your buyers. This are very powerful and give you credibility.
?? ? ? ? Try to word your email differently from all the other suppliers. They all look and sound the same so most of them will be deleted or ignored immediately
If you want to be noticed and if you want your email to be read you must be different and create an email that is interesting and will catch the attention of your prospective customer. If you don’t then you will be rejected just like all the others. Remember that companies like us and others who import product are very concerned about quality control of products.
Unfortunately China has gained a reputation as a supplier of cheap but poor quality products. Price is always important but it is not the MOST important part of a product.
Regards,
??? 你說得沒錯，我確實很忙，而我相信其他的生意人也都很忙。我曾經(jīng)和我的同行討論過關(guān)于郵件的問題，他們也認(rèn)為這些出口商的推銷信實在令人討厭又浪費時間。
我不知道我是否可以幫得上你，不過我可以給你在寫開發(fā)信上提些建議：
1，列出在世界各國中，你和哪些進口商合作,
2,??寫出進口商對于你產(chǎn)品的評價，這是相當(dāng)有分量的，可以增加你的信用度，
3，寫的郵件要盡力與眾不同。老調(diào)重彈，缺乏新意的信只會被馬上拉進垃圾箱。
?? 如果你想引起進口商的注意，如果你希望進口商閱讀你的郵件，你要與眾不同！讓你的郵件顯得有趣，抓住你的潛在客戶的眼球。如果你不這么做，你只能和別的出口商一樣被拒絕。
???請注意，進口商對于產(chǎn)品的質(zhì)量控制是相當(dāng)在意的。遺憾的是，中國產(chǎn)品雖然便宜，質(zhì)量卻不過關(guān)卻是名聲在外了。價格很重要，但絕對不會是一個產(chǎn)品的最重要因素。
Regards,
