Malaysia is out of its recession, and has been rated as one of the top economies of South East Asia; besides oil, it has become a re-export hub for many of the fast-moving consumer goods in the world and has established markets in many of the neighboring countries like China, Hong Kong, the Philippines, Indonesia, Singapore, and Thailand. Because their infrastructure is in very good shape with excellent airports, sea ports, and container terminals, Malaysia has slowly evolved to become a major hub for exporters of that region as well as to Europe and the Middle East.
Re-exporting Goods
The range of products range from household goods to specialized products with some of their best-selling items like Maggi Noodles, Nescafe coffee, London Swiss Rolls, Apollo bakery products, candy and chocolate, milk powders, infant cereals, cooking oil, etc. Among the household items that are available you have detergents, toothpaste, personal care items like shampoos, soap, and talc. Beverage products are one of the biggest items that on the export list; they include items like chocolate malt, Horlicks, Nestum, Ovaltine, Lipton tea, condensed milk, evaporated milk, and Nescafe coffee. Malaysia has a very well-developed system of ports which has been a big contributing factor in the re-export business. This means that items that are shipped out, can reach their destinations within 2 to 5 days, which is excellent news for both distributors and customers in neighboring countries.
White Coffee
Another product that is on top of the export list is something that is unique to South East Asia, white coffee; this product is actually called Ipoh "white" coffee because it was first made in Ipoh city, which is the capital of the Malaysian state, Perak. To make white coffee, the coffee beans are roasted with margarine made from palm oil for a short period of time and this coffee is usually served with condensed milk. Sugar is not used during the roasting process, and it is believed that this is what keeps the coffee beans from getting the famous dark color. White coffee being a unique product is not available at many of the coffee roasting companies in that part of the world, and this is where exporting from Malaysia plays a very important part in keeping this tradition alive.
Important Markets
White coffee is an important beverage in South East Asia, and it has been noted by the big multinationals that are in the food and beverage industry. This is why even Nestle have come up with the Nescafe Ipoh White Coffee; this is an important export to countries like the Philippines, Indonesia, Singapore, etc. Another famous brand that is in the white coffee business is Old Town which has a number of different flavors like hazelnut, white coffee with creamer, and natural cane sugar coffee, besides the classic one. Exporters of these products ship their produce in containers through Malaysian ports so that they reach their destinations within 2 to 5 days.
