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進(jìn)出口業(yè)務(wù)英語(yǔ)函電，包括信函、電報(bào)。電傳、傳真及電子郵件，是當(dāng)今國(guó)際間貨物買(mǎi)賣(mài)磋商的主要載體。無(wú)論其采取何種形式，目的都是為了有效傳遞商務(wù)信息。因此，合格的英語(yǔ)函電必須是以簡(jiǎn)潔的語(yǔ)言。明晰的結(jié)構(gòu)來(lái)表述完整的內(nèi)容，同時(shí)，還要體現(xiàn)出成熟的業(yè)務(wù)思維。
????一筆具體的交易往往始于出口商主動(dòng)向潛在客戶(hù)發(fā)函建立業(yè)務(wù)關(guān)系。就標(biāo)準(zhǔn)規(guī)范的層次而言，建立業(yè)務(wù)關(guān)系的信函一般應(yīng)包括如下內(nèi)容：

一、說(shuō)明信息來(lái)源,即如何取得對(duì)方的資料
????作為貿(mào)易商，可以有各種途徑來(lái)了解客戶(hù)資料，如通過(guò)駐外使館商務(wù)參贊處、商會(huì)、商務(wù)辦事處、銀行、第三家公司的介紹；或在企業(yè)名錄、各種傳媒廣告、互聯(lián)網(wǎng)上尋得；或在某交易會(huì)、展覽會(huì)上結(jié)識(shí)；甚至是在進(jìn)行市場(chǎng)調(diào)查時(shí)獲悉。因此，我們也有各種表達(dá)方式來(lái)說(shuō)明信息來(lái)源，例如：
l?????? We learned from the Commercial Counselor’s Office of our Embassy in your country that you are interested in Chinese handicraft.
l?????? Mr. Jacques，Head of Arcolite Electric AG has recommended you to us as a leading importer in Korea of lightweight batteries for vehicles.
l?????? We have obtained your name and address from the 1nternet.
l?????? Our market survey showed that you are the largest importer of cases and bags in Egypt.

二、言明去函目的
????一般說(shuō)來(lái)，出口商主動(dòng)聯(lián)系進(jìn)口商，總是以擴(kuò)大交易地區(qū)及對(duì)象、建立長(zhǎng)期業(yè)務(wù)關(guān)系、拓寬產(chǎn)品銷(xiāo)路為目的。例如：
l?????? In order to expand our products into South??America，we are writing to you??to cooperate possibilities.
l?????? We are writing to you to establish long-term trade re1ations with you.
l?????? We wish to express our desire to enter into business relationship with you.

三、本公司概述
????我們這里所說(shuō)的公司概述，包括對(duì)公司性質(zhì)、業(yè)務(wù)范圍、宗旨等基本情況的介紹以及對(duì)公司某些相對(duì)優(yōu)勢(shì)的介紹，例如，經(jīng)驗(yàn)豐富，供貨渠道穩(wěn)定，有廣泛的銷(xiāo)售網(wǎng)等。例如：
l?????? We are a leading company with many years’ experience in machinery export business.
l?????? We enjoy a good reputation internationally in the circ1e of textile.
l?????? We have our principle as“Clients’??needs come first”.
l?????? A credible sales network has been set up and we have our regu1ar clients from over 100 countries and regions worldwide.
l?????? Located in Shanghai，we take the advantage to set up our solidified production basis in coastal and inland areas.

四、產(chǎn)品介紹
在這部分，可能會(huì)出現(xiàn)兩種不同的產(chǎn)品介紹：在較明確對(duì)方需求時(shí)，我們會(huì)選取某類(lèi)特定產(chǎn)品，進(jìn)行具體的推薦性介紹；否則，我們通常只就公司經(jīng)營(yíng)產(chǎn)品的整體情況，如質(zhì)量標(biāo)準(zhǔn)、價(jià)格水平。目前銷(xiāo)路等，作較為籠統(tǒng)的介紹。當(dāng)然，附上目錄、報(bào)價(jià)單或另寄樣品供對(duì)方參考也是公司經(jīng)常采取的做法。舉例如下：
l?????? Art. No.76 is our newly launched one with superb quality，fashionab1e design，and competitive price.
l?????? We have a good variety of co1ors and sizes to meet with different need.
l?????? Our products are enjoying popu1arity in Asian markets.
l?????? To give you a general idea of our products，we are enclosing our cata1oguc??for your reference.

五、激勵(lì)性結(jié)尾
????與其他商業(yè)促銷(xiāo)信函一樣，在結(jié)尾部分，我們通常都會(huì)寫(xiě)上一兩句希望對(duì)方給與回應(yīng)或勸服對(duì)方立即采取行動(dòng)的語(yǔ)句，例如：
l?????? Your comments on our products or any information on your market demand wi11 be really appreciated.
l?????? We are looking forward to your specific inquiries。