如何寫英文開發(fā)信【INTRODUCTION】很多做外貿(mào)的朋友每天都要在各種B2B網(wǎng)站平臺上發(fā)很多的開發(fā)客戶郵件。雖然效果不及在交易會上好，但是一封好的英文開發(fā)信也許能起到意想不到的結果。以下是我在福步外貿(mào)論壇上看到的一個帖子，介紹如何寫英文開發(fā)信，拿來與大家分享，另外就是在發(fā)郵件的時候，標題欄最好寫成：Re:your products,也會有更好的效果：
第一： 說明客戶信息來源，即如何取得對方的資料。
1） We have obtained your name and address from the Internet.
2） We learned from the Commercial Counselor's Office of our Embassy in your country that you are interested in Chinese handicraft.
3） Our market survey showed that you are the largest importer of cases and bags in Egypt.
第二： 言明去函目的
1） In order to expand our products into South America, we are writing to you to seek cooperate possibilities.
2） We are writing to you to establish long-term trade relations with you.
3） We wish to express our desire to enter into business relationship with you.
第三：本公司概述
1） We are a leading company with many years' experience in textile export business.
2） We enjoy a good reputation internationally in the circle of textile.
3） We have our principle as "Clients' needs come first".
4） A credible sales network has been set up and we have our regular clients from over 100 countries and regions worldwide.
5） Located in Shanghai, we take the advantage to set up our solidified production basis in coasted and inland areas.
第四：產(chǎn)品介紹
這一部分最重要，一定花心思去寫。如果我們已經(jīng)知道客戶有明確的需求，比如需要某某服裝，那么我們會選取某某服裝進行具體的推薦性介紹，反正就是針對客戶需求的特定介紹；如果我們只拿到客戶的名片，不太清楚客戶的需求，那么我們就把公司經(jīng)營產(chǎn)品的整體情況，如質(zhì)量標準，價格水平，打樣速度、交貨速度等作為籠統(tǒng)的介紹。當然附上目錄，CATALOGUE，報價單或者另寄樣品供客戶選擇也是經(jīng)常采取的做法。
1） Art.No.102 is our newly launched one with superb quality,fashionable design,and competitive price.
2） We have a good variety of colors and sizes to meet with different needs.
3） Our products are enjoying popularity in Asian markets
4） To give you a general idea of our products,we are enclosing our catalogue for your reference.
第五：激勵性結尾
1） Your comments on our products or any information on your market demand will be really appreciated.
2） We are looking forward to your specific inquiries.
最后：任何可以打動客戶的特殊東西都可以隨信而發(fā)或者隨樣品而寄。比如你在展覽會上和客戶拍的合照，可以隨信而發(fā)，既可以提醒客戶你是誰，讓客戶一下子就記住你，也可以更加表達你和客戶的友好關系。
A Sample:
Dear Sir/Madam
We get your name and email address from XXX Exhibition that you are in the market for （your product）. We would like to introduce our company and products, hope that we may build business cooperation in the future.
We are factory specializing in the manufacture and export of(your product). We have profuse designs with quality grade, and expressly, our price is very competitive because we are manufactory, we are the source. You are welcome to visit our website http://www. XXX.com which includes our company profiles, history and some latest designs.
Should any of these items be of interest to you, please let us know, we will be happy to give you details.
As a very active manufactures, we develop new designs nearly every month, If you have interest in it, it`s my pleasure to offer news to you regularly.
? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ? Best regards,
? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ???XXX
We, C-Union is a professional & world-famous manufacturer of plush/stuffed products. Also we are extremely important supplier for Dinsey ;HP, Wal-mart, Target, JC Penny etc.
We are famous for competitive price, best service, high quality and timely delivery. Specially, our Develop Capability for well-known brands in all over the world.
Commodity: 18cm stuffed toys - bear Payment: T/ T or L/ C Packing: 1pc / PP bag Minimum quantity: 3600pcs Delivery time: 30-35days after receive the firm order.
Sample time: within 7 daysIf you are interested, pls contact me directly.
Welcome to place an trial order and visit our company
who we are ,our client,quality, price delivery time ,MOQ,?
