催款真是外貿(mào)小伙伴特頭疼的事,有木有?催款信不知從何著手,有木有?今日我們就來(lái)送上福利——催款信幾封:
1.外貿(mào)催款信的開頭,你可以這么寫:
Again we call your attention to your payment due April 30.
We again call your attention to the following invoices which, according to our records, are still unpaid well beyond our normal terms:
Once again, we ask for your cooperation in paying your account which is now more than two months past due.
We have not received any response from you to the recent reminder we sent you on May 20 about your overdue account.
You did not respond to our first reminder of your overdue balance of $2578.50.
You have not answered my previous letters asking for payment on your $2578.50 purchase.
2.催款信中寫什么樣的理由:
Would you please let us have an explanation of why the invoice is still outstanding?
Please let us know why the balance has not been cleared.
We would like to know if there is a reason for your delay in paying your long overdue account.
3.這是一封語(yǔ)氣溫和的催款信:
I am sure it is not your intention to ignore past due notices at the expense of your credit standing.
I am sure you are not intentionally trying to make our work difficult, but that's what it amounts to.
We realize that financial conditions in your firm have not been good recently. By now, however, we feel you should be able to start paying again.
Perhaps you have overlooked these past due payments. It would be only fair to pay them now.
To avoid an unfavorable report of your credit records, we suggest an immediate payment of the amount due.
4.還可以用堅(jiān)定的口氣寫催款信
We can no longer allow this account to continue to go unpaid.
To continue your open accounts it is necessary that they be paid within 60 days as agreed when they are opened.
It is essential that this account be settled at once to avoid any problem with your credit standing.
In this case, we have no alternative but to withdraw credit privileges.
The delinquent status of your account will leave us no alternative but to remove your company from our list of credit customers.
5.催款信在結(jié)尾處該怎么寫?你可以這么說(shuō):
We would greatly appreciate your prompt payment.
We are counting on your cooperation in making a prompt payment.
Please send us your payment today, or at least let us know your reason for the delay.
Please restore our confidence in you and maintain your good credit rating by sending us your payment now.
干貨分享完,還得附上只言片語(yǔ)傳授下技巧,授小伙伴們以漁!
第一,“鉆”,外貿(mào)催款要有窮追不舍的精神
曾幾何時(shí)看到過(guò)這么一段文字:我從實(shí)踐中摸索出了對(duì)債務(wù)人(業(yè)務(wù)當(dāng)事人、主管負(fù)責(zé)人、財(cái)務(wù)負(fù)責(zé)人)實(shí)行“三緊跟”的戰(zhàn)略,即緊跟在辦公室里,緊跟在吃飯上廁所的后面,緊跟在下班回家的途中。雖說(shuō)有些過(guò)份,不得已而為之啊!滴水石穿,繩鋸木斷,有時(shí)確也起到了“功夫不負(fù)有心人”的作用。
這對(duì)于外貿(mào)人來(lái)說(shuō)是同樣受用的,雖說(shuō)與客戶可能相隔千里萬(wàn)里之遙,但用現(xiàn)代化的聯(lián)系工具,可以說(shuō)是“一步之遙”,催款就可以發(fā)揮窮追不舍之精神了。
第二,“柔”
不管是理論只說(shuō),還是道義為之,欠別人的款,心有歉意,理應(yīng)對(duì)債權(quán)人禮賓相待。但理想很豐滿現(xiàn)實(shí)很骨感,不少欠債單位,有的對(duì)你板著老臉,有的對(duì)你不屑一顧,有的甚至不讓你進(jìn)門!收債人此時(shí)就得屈尊 就下,用兵之計(jì),攻心為上,說(shuō)盡人間好話暖語(yǔ),賠上一個(gè)真誠(chéng)的笑臉,對(duì)那“三種人”實(shí)施“情感投資”,精誠(chéng)所至,金石為開。
第三,“韌”
催款是一項(xiàng)很是困惑的工作,但哪怕別人無(wú)理地把你象打發(fā)乞兒一般,也須忍辱負(fù)重,堅(jiān)守陣地。臨陣逃脫,則會(huì)前功盡棄。看見了一絲曙光,決不放過(guò)機(jī)會(huì),同時(shí)要學(xué)會(huì)訴苦,不能同情對(duì)方,相反要讓對(duì)方同情。
第四,催款時(shí)可以直接一點(diǎn)
催款無(wú)需你委婉言之,它不是什么見不得人的事,也沒(méi)有什么妙語(yǔ),最有效的方式就是有話直說(shuō),千萬(wàn)別說(shuō)對(duì)不起,或繞彎子。
第五,外貿(mào)催款要找初始聯(lián)系人
當(dāng)初與誰(shuí)聯(lián)系,還得找他說(shuō),千萬(wàn)別讓客戶互相推諉牽著鼻子走,被隨便搪塞一理由。
第六,當(dāng)機(jī)立斷
及時(shí)中止供貨,特別是針對(duì)客戶“不供貨就不再付款”的威脅;否則只會(huì)越陷越深。
第七,知根知底
在采取行動(dòng)前,先弄清造成拖欠的原因。是疏忽,還是對(duì)產(chǎn)品不滿,是資金緊張,還是故意,應(yīng)針對(duì)不同的情況采取不同的shou帳策略。
第八,不怕因催款而失去客戶
到期付款,理所當(dāng)然。害怕催款引起客戶不快,或失去客戶,只會(huì)使客戶得寸進(jìn)尺,助長(zhǎng)這種不良的習(xí)慣。其實(shí),只要技巧運(yùn)用得當(dāng),完全可以將收款作為與客戶溝通的機(jī)會(huì)。當(dāng)然,如果客戶堅(jiān)持不付款,失去該客戶又有大不了的?
第九,外貿(mào)催款要避免行為過(guò)激
不要做出過(guò)激的行為。催款時(shí)受了氣,再想辦法出出氣,甚至做出過(guò)激的行為,此法不可取。臉皮一旦撕破,客戶可能就此賴下去,收款將會(huì)越來(lái)越難。
綜上所述,摧款它也是有技巧可言的,而不管什么方法總有一種適合你,其實(shí)有時(shí)你采取正常的收款方法往往難于奏效,而一些別出心裁的催帳方式則有奇效。那么小伙伴們,當(dāng)那些常規(guī)的方法沒(méi)能幫到你時(shí),何不別出心裁一下呢!
文章來(lái)自微信公眾平臺(tái)外貿(mào)營(yíng)銷