Company Background
In year 2003, Pitaberry Sdn Bhd kicked off operation, with its humble beginning as a dragon fruit distributor, supplying to local fruit shops. In the same year, our Founder, Mr. Raymond Chong, saw an opportunity stemming from the good fruit yields and excellent quality from local dragon fruit farms, and started venturing into canned fruit juice business, with the brand "Iceberry and Pinkberry". From there, Pitaberry started to grow through the ups and downs in the beverage industry.
Fast forward to 14 years later, Pitaberry had expanded rapidly, with currently distributing and marketing 15 different product varieties under 7 different brands, ranging from fruity drinks, herbal tea, to vitamin functional drinks.
Our latest creation, "BIG POWER" Energy Drink, is an instant hit among local consumers, and we had already introduced "BIG POWER" to more than 20 different countries in 4 different continents as of current, including Australia, China, Chile, France, India, Indonesia, Iran, Japan, Mexico, Peru, Philippines, Singapore, United Kingdom, United Arab Emirates, with the list still growing to United States of America, European Union, New Zealand, Republic of Korea, Vietnam, Cambodia, Sri Lanka, Africa, Russian Federation, Sudan, etcetera.
Pitaberry always strives for the highest product quality, and assures that all our products are manufactured in full compliance with HACCP international food safety standards and HALAL requirements. As such, our products were awarded "1 Malaysia Best" by Ministry of Agriculture (MOA).
Throughout the years, Pitaberry also received numerous awards from different authorities, including MIHAS Most Promising Entrepreneur Award 2007, SME Rising Star Award 2010 by SMI Association of Malaysia, MATRADE'S Excellence Awards 2016 by Malaysia External Trade Development Corporation (MATRADE), The Malaysian Brand Award 2016 by Federation of Malaysia Chinese Guilds Association (FEMACGA), Malaysia Intellectual Property Award 2017 by Intellectual Property Corporation of Malaysia (MyIPO).
Inspired to be a market leader in health and functional food and beverage industry, along with a strong focus on product quality, Pitaberry continues to innovate relentlessly, constantly improving in all aspects to cope with the ever-changing market demand, and to contribute ourselves to the growth of Malaysia's food and beverage industry.
Vision
To build a strong Malaysian international brand in food & beverage industry.
Mission
Quality is our top priority to consumers for living healthier.
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